So, you have a sparkling idea for a small business and you’re ready to start setting it up. But you’re stuck on coming up with the right brand name for your business. One of the hardest parts of starting a small business can be choosing a name. You want a suitable name that’s fitting for your business that you can...
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What’s the difference between traditional publishing vs self-publishing? What are the pros and cons of each? Which one is right for you? If you’re currently writing a book, or are about to finish your manuscript, chances are that you’re looking into your publishing options and you have questions. There’s a lot to consider about both forms of publishing. Let me...
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When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So not only do you have...
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Getting published by a traditional publisher is a process that can take a long time. Querying agents and publishers and trying to get your book noticed is not easy. And there’s a lot of competition out there. But there are things you can do BEFORE you approach agents and publishers that can help you on your journey to getting published....
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If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But how do you keep coming up with fresh content ideas for your small business...
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What’s the most important thing that all aspiring, self-published and about to be published authors need to do? (After writing their book, of course!) The answer is to build an author platform. Why? Because having an author platform can help you through all stages of your publishing journey. And it can lead to greater success once your book is finally...
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When I tell people that I’m a copywriter, nine times out of ten they ask “What's a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I was simply a marketing person who wrote a lot of persuasive...
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Whether you're writing a book or you write content for your business, Stephen King has some great writing tips. His book On Writing: A Memoir of the Craft is one of my favourite books about writing. It's not only inspiring to read about Stephen King's personal writing journey, this book is also packed with practical tips and advice on how...
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If you're starting a new business or you have a business website that has a blog section, you might be asking yourself "Do I really need a business blog?" While it's tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business blog. Here are 5 reasons...
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