Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you've ever heard a politician (ScoMo and Albo I'm looking at you) try to answer a journalist's question with a lot of jargon, then you've heard weasel words in action. Weasel words are words or phrases used to avoid being direct. They...
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Every small business owner will need the services of a graphic designer at some point in their business journey. You might need a new logo, a brochure designed and printed, business cards, etc. But how do you find a designer that’s right for you? In this blog post, I'll show you how to work with a graphic designer with ease....
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It has never been easier to self-publish your book. That’s why more than 1.68 million print and ebooks were self-published on Amazon in 2018. But there’s a lot more to self-publishing than loading your book onto Amazon and hoping the money will start flowing in. You need to have a strategy and you need to invest in your book and...
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So, you have a sparkling idea for a small business and you’re ready to start setting it up. But you’re stuck on coming up with the right brand name for your business. One of the hardest parts of starting a small business can be choosing a name. You want a suitable name that’s fitting for your business that you can...
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What’s the difference between traditional publishing vs self-publishing? What are the pros and cons of each? Which one is right for you? If you’re currently writing a book, or are about to finish your manuscript, chances are that you’re looking into your publishing options and you have questions. There’s a lot to consider about both forms of publishing. Let me...
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When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So not only do you have...
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Getting published by a traditional publisher is a process that can take a long time. Querying agents and publishers and trying to get your book noticed is not easy. And there’s a lot of competition out there. But there are things you can do BEFORE you approach agents and publishers that can help you on your journey to getting published....
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If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But how do you keep coming up with fresh content ideas for your small business...
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What’s the most important thing that all aspiring, self-published and about to be published authors need to do? (After writing their book, of course!) The answer is to build an author platform. Why? Because having an author platform can help you through all stages of your publishing journey. And it can lead to greater success once your book is finally...
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When I tell people that I’m a copywriter, nine times out of ten they ask “What's a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I was simply a marketing person who wrote a lot of persuasive...
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