How Can Content Writing Grow Your Business?
Every business needs strategic and engaging content writing to help them grow. Fresh content drives customers to your website, helps your website’s SEO, and keeps people coming back for your products and services again and again.
It can be tough for businesses to find the time to grow their communities. Coming up with new content regularly is not easy. If you struggle with time or have trouble planning your content marketing, I can help take everything involved with this off your plate. All you’ll need to do is post the content when you’re ready.
I’m a freelance content writer with more than 12 years of content writing and marketing experience working in industries as diverse as book publishing, civil construction, a health not-for-profit organisation, the Australian Government, local government, and more. I’ve worked as a content manager for a website, a communications speechwriter for a CEO, a social media community manager, and a marketing copywriter churning out plenty of email campaigns.
So, whether you need assistance writing blog posts for your business, creating social media content, crafting the perfect email campaign, or a thought-leadership article, I have the skills to assist you with all your content strategy and creation.
Even though I’m based on the beautiful Central Coast, just north of Sydney, I can work with you no matter where you’re located in Australia.
Content Writing Provides Many Powerful Benefits To Your Business
- Fresh content such as blog articles helps to improve your website’s SEO (search engine optimisation). A blog makes your business more discoverable via search engines like Google and increases web traffic to your website.
- Engaging and informative content writing can help you build trust and authority in your industry and with your customer base. Content can help you nurture and connect with existing and potential clients and grow your business.
- Content writing helps develop and market your brand without doing the hard sell. A blog article or regular social posts can entertain and inform prospective customers while they get to know your business. Your target audience might not require your products or services now, but your content can keep you in front of mind when they are ready.
- Content writing can be repurposed and is a powerful tool in your business’s content strategy. For example, blog posts can be repackaged and shared via your emails, Facebook posts, Instagram posts or reels, LinkedIn, and TikTok. You can even turn your blog articles or Insta posts into a downloadable eBook or digital resource to drive people to your website. Plus, if it’s valuable content, your customers will want to share it via their social networks – bringing you even more leads.
- Well-planned, regularly published content signals to your potential customers/clients that you’re open for business. Writing fresh content increases your leads and makes your business look active and customer-focused. Each time you post, you can attract new customers to your business. If you haven’t published any new content for a while, it can make your business look stale.
Content Writing Services
So, you’re aware of the awesome benefits of content writing for your business, but you’re not a writer, you don’t have time to write the content, or you’re entirely out of content ideas. I’m here to help! I work with solo entrepreneurs, small to medium business owners, thought leaders who want to connect with their industry, and marketing managers who need to outsource their content writing projects.
I can create content writing packages to suit your individual needs. For example, I can package up blog writing services with the social posts needed to promote them.
Check out my Content Marketing Services below:
Blog Writing
I can devise original, fresh blog ideas related to your business and industry and ghostwrite all the content for you. I recommend content writing packages of 5 or 10 blog posts so your business can get the maximum benefits out of blogging. But feel free to start with one blog post to see if we suit.
My Blog Writing Services include:
- A detailed briefing session with you to gather all the information I need to write your blog article. I also research your industry and competitors.
- Original, engaging content written in the tone of voice of your business. The final content 100% belongs to you and you can add your own by-line.
- SEO-rich content that both humans and Google will love.
- A catchy, clickable headline to attract your audience’s attention.
- A strategic call-to-action at the end of each blog post.
- A short and punchy author bio if you are guest posting on someone else’s website.
- All copy is edited and proofread to ensure its error-free.
- One round of revisions if required.
- Prices vary and depend on the word length, how much research is required, if interviews are necessary etc. I can provide a detailed quote once we’ve had a chat about your project.
Social Media Content Writing
Do you love sharing your business on social, but you’re struggling to come up with regular content? I can ghostwrite your posts/captions to help you engage and build your social communities on Instagram, Facebook, or LinkedIn. Building a vibrant, engaged community for your business doesn’t happen overnight. It takes time, planning and strategy to achieve the best results.
My Social Media Content Writing Services include:
- A content marketing strategy session with you to develop a content plan for your socials that will showcase your business to its best advantage.
- Writing original, shareable, likable content that entertains and informs your target audience and subtly sells your products and services.
- Saving you and your business time by creating a monthly social media content calendar for you to use. I’ll fill it with fresh content and ideas for hashtags and images. (Please note that I write the captions only, and it is up to you to source images and post the content.)
- Writing posts that consistently convey your brand without doing the hard sell so that people trust and want to do business with you.
- All content is edited and proofread to ensure its error-free.
- One round of revisions if required.
- Pricing varies based on your specific business requirements. I can provide a detailed project quote once we’ve had a chat about your needs.
Email Marketing
Do you want to keep in touch with your clients or customers regularly and keep your products or services fresh in their minds? I can help you nourish your audience informative, entertaining email content written in your business’s tone of voice. From regular eNewsletters to one-off email campaigns promoting new products or services, I can write persuasive, engaging email communications, leaving you free to run your business.
My Email Marketing Services include:
- A detailed briefing session with you to gather all the information I need to write your email content. I’ll also research your industry and competitors.
- Original, engaging email content written in the tone of voice of your business that 100% belongs to you once the copy is final.
- Cut through the clutter in your customers’ inboxes and grab their attention with 2 x catchy, clickable subject lines.
- A strong call-to-action that ties in with your email’s marketing objective.
- All content is edited and proofread to ensure there are no errors.
- One round of revisions if required.
- Pricing is based on your specific business requirements. I can provide a detailed quote once we’ve had a chat about your project.
Thought Leadership Article Writing
Are you a small business owner, industry specialist, director, manager, or entrepreneur who wants to position yourself as a thought leader and expert in your field? Do you have passion for what you do and an opinion to share, but you don’t have the time or inclination to write your article? I can ghostwrite an article for you. Then, you can showcase your ghostwritten thought leadership piece on your website, LinkedIn, or as a guest post on someone else’s blog or an article an industry publication.
A thought leadership article could be about a new trend in your industry that you want to explore. Or an issue that matters in your profession. Or it could be about an important topic that you think will resonate with your clients. Whatever it is, I will write the article in your tone of voice and help you show your expertise to your target audience.
Whatever your profession, from the health industry to real estate, education, creative arts, marketing, and law, I’m an experienced content writer who can help you achieve your goal.
My Thought Leadership Article Writing Services include:
- A briefing session with you to explore your thought leadership topic. If you’re not sure, I can help you brainstorm possible topics. I’ll also research your industry and competitors.
- I’ll craft the content to suit your target audience and the medium. For example, if the article is for a guest post on an industry blog, I’ll make sure to adhere to any publication guidelines, word counts, and write content suitable for the publication.
- Original, engaging content written in your tone of voice. The final content 100% belongs to you and you can add your own by-line.
- An engaging headline to draw your target audience’s attention.
- I’ll edit and proofread all content to ensure it’s polished, professional, and error-free.
- One round of revisions to make sure you’re completely satisfied with the content.
- Prices vary and depend on the word length, how much research is required, if interviews are necessary etc. I can provide a detailed quote once we’ve had a chat about your project.
Some Great Feedback from a Satisfied (and relieved) Client
“I hired Jane from Breezy Words to write a blog post for my business after I was asked to guest feature on a blog with a large audience. The task was quite daunting, so I felt relieved to leave it in very capable hands. I provided Jane with a basic shell and some points I’d like to cover and she did an amazing job bringing it to life. She took her time to research my previous posts and managed to make it sound like it was written by me. The post received excellent feedback. Thank you Jane!”
Heidi Eiser, Heidi Lou Design
Check out the Breezy Words blog or my portfolio to see examples of my content writing.