by Jane Havercroft | 19 Nov, 2024 | Content Writing, Copywriting, Website Copywriting
If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business...
by Jane Havercroft | 22 Aug, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting
In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a...
by Jane Havercroft | 4 Jun, 2024 | Business Writing, Marketing Tips for Your Business, Website Copywriting
Google Business Listing Optimisation For Service Businesses – Boost Online Visibility + Attract More Clients For service business owners, when you optimise your Google Business Profile, you can drastically enhance your online visibility. When potential clients...
by Jane Havercroft | 2 May, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting
Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or...
by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
by Jane Havercroft | 18 Apr, 2024 | Marketing Tips for Your Business, Website Copywriting
Are you wondering if your business website should have one or multiple service pages? As a website SEO copywriter, here’s what I recommend. If your business offers multiple services, you should have a dedicated website page for each. Take my website, for...
