Real Estate Copywriting Agency Bio
I was engaged by my client to copywrite an Agency bio to be used in their advertising. This corporate profile featured in a 2-page spread in the Region Reborn lift-out in the Newcastle Herald newspaper.
Real Estate Copywriting – Property Listing (with onsite visit)
A lush and leafy acreage brimming with delightful discoveries. I wrote this ad for the Sales Agent after an onsite visit and walk through with the vendor. This property was only on the market for 2 weeks, had 26 inspections and 3 competing offers before selling over asking price.
Real Estate Copywriting – Ad script (remote)
This property is the most expensive and prestigious house ever seen in Ipswich. The selling agent contacted me for help with the property listing copy. I wrote the ad remotely after a phone briefing with the agent, looking at photos, videos, and the floorplan. The result: the ad had over 30,000+ views on realestate.com.au in 7 days.
Website Copywriting Project
This is an example of a website copywriting project I completed for a financial services business. The brief was to rewrite the draft copy supplied by the client for her whole website and to highlight her business, services, and expertise in the best possible way.
Real Estate Copywriting Agent Bio
I was engaged to write an agent profile for a new real estate agent. Being new to the industry (but with personal property experience), the aim was to highlight the agent's prior property, life and career experience.
About page Website Copywriting
For this About page website copywriting project, I wrote copy that highlighted my client's experience and expertise, as well as adding an all important personal touch to her business and brand.
Bus ad
Ad copywriting for a back of bus campaign for book publisher, Allen & Unwin.
Content Writing
Content writing example of a blog post I ghost wrote for a busy graphic designer.
Case Study
Case study writing to promote the Australian Government's National Workforce Development Fund to the mining, drilling, civil construction and quarrying industries.
Ad Copywriting for Marketing Print Promotion
Ad copywriting for a Christmas book promotion for Allen & Unwin. This was a full page ad in the magazine Australian Women's Weekly.
Ad Copywriting
Ad Copywriting for a book promotion in Rolling Stone magazine. This Christmas campaign appeared nationally.
Catalogues
Copywriting product descriptions and sales copy for direct mail catalogues.