Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers - which is such a missed opportunity. Or businesses have an About page but make critical content mistakes that turn potential...
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Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content not only engages but also persuades visitors to take action. Effective website content bridges the gap between browsing and buying...
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Are you wondering if your business website should have one or multiple service pages? As a website SEO copywriter, here's what I recommend. If your business offers multiple services, you should have a dedicated website page for each. Take my website, for example. I offer copywriting, content writing, website copywriting, real estate copywriting and editing services. Since each service includes...
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Are you too busy to market your business? You're not alone. If you're like many other service providers, you might be too bogged down in the day-to-day tasks of your business to find time to work on your business. But it's vital as a service provider to keep your marketing momentum going. Because when you stop, so do the leads....
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The contact page is an essential website page, but it can often be added as an afterthought. It's not just the place where you whack up a contact form and hope someone gets in touch. It's a vital part of the user experience and can make or break whether a potential client contacts you. Here are 5 easy ways to...
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The About page is THE most important website page for a Service Business. It's the second most visited page on a website after the home page, and it's vital to service-based businesses in creating the know, like and trust factor that turns a potential client from a cold lead to a warm prospect. But as a website copywriter, I see...
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In real estate, you're not just selling a house with four walls and a roof; you're selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property description is often an afterthought. That's where tapping into the power of storytelling when copywriting real estate listings can really help. As...
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In the world of business communication, precision and clarity are non-negotiable. Whether it's social posts, marketing collateral, coursework, or website pages, the quality of your content speaks volumes about your brand. The art of self-editing is something anyone can learn to elevate their business content and impress their potential clients and customers. Here are some of my self-editing essentials: 1....
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If you're a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From what kind of copywriter you need (we all have different skills and expertise) to what's...
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A Real Estate Agent's bio is one of their most important marketing tools for promoting themselves and their business. An Agent bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate market. But how do you know if it's time to update your Real Estate Agent Bio?...
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Recent Posts
- 5 Common Website About Page Mistakes to Avoid May 2, 2024
- 5 key copywriting elements of a high-converting website April 22, 2024
- Should I have multiple service pages on my website? April 18, 2024
- Too busy to market your business? Here are 8 timesaving tips April 8, 2024
- How to Supercharge your Website Contact Page March 7, 2024
- Why the About page is Your Website’s Secret Weapon January 25, 2024
- Copywriting Real Estate Listings: Tap into the Power of Storytelling November 2, 2023
- How to Unlock the Art of Self-Editing to Elevate Your Business Content October 10, 2023
- 9 Essential Questions to Ask Before Hiring a Copywriter August 31, 2023
- Is it Time to Update Your Real Estate Agent Bio? Here’s how to tell. July 14, 2023