by Jane Havercroft | 2 Nov, 2023 | Copywriting, Real Estate Copywriting, Writing Tips
When copywriting for real estate, you’re not just selling a house with four walls and a roof; you’re selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property...
by Jane Havercroft | 8 Jun, 2023 | Writing Tips
From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The ‘About’ page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it’s my favourite web page to put together. Why? For me,...
by Jane Havercroft | 30 Apr, 2023 | Marketing Tips for Your Business, Website Copywriting, Writing Tips
As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s...
by Jane Havercroft | 26 May, 2022 | Editing and Proofreading, Marketing Tips for Your Business, Writing Tips
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard...
by Jane Havercroft | 8 Jan, 2020 | Writing Tips
It has never been easier to self-publish your book. That’s why more than 1.68 million print and ebooks were self-published on Amazon in 2018. But there’s a lot more to self-publishing than loading your book onto Amazon and hoping the money will start flowing in. You...
by Jane Havercroft | 4 Nov, 2019 | Writing Tips
What’s the difference between traditional publishing vs self-publishing? What are the pros and cons of each? Which one is right for you? If you’re currently writing a book, or are about to finish your manuscript, chances are that you’re looking into your publishing...
