The contact page is an essential website page, but it can often be added as an afterthought. It's not just the place where you whack up a contact form and hope someone gets in touch. It's a vital part of the user experience and can make or break whether a potential client contacts you. Here are 5 easy ways to...
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The About page is THE most important website page for a Service Business. It's the second most visited page on a website after the home page, and it's vital to service-based businesses in creating the know, like and trust factor that turns a potential client from a cold lead to a warm prospect. But as a website copywriter, I see...
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When copywriting for real estate, you're not just selling a house with four walls and a roof; you're selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property description is often an afterthought. That's where tapping into the power of storytelling when writing real estate listings can really...
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In the world of business communication, precision and clarity are non-negotiable. Whether it's social posts, marketing collateral, coursework, or website pages, the quality of your content speaks volumes about your brand. The art of self-editing is something anyone can learn to elevate their business content and impress their potential clients and customers. Here are some of my self-editing essentials: 1....
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If you're a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From what kind of copywriter you need (we all have different skills and expertise) to what's...
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A Real Estate Agent's bio is one of their most important marketing tools for promoting themselves and their business. An real estate bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate market. But how do you know if it's time to update your Real Estate Agent...
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My number one tip for marketing your business is to be consistent. It's not the sexiest strategy in the world, but it helps me grow my business and attract new clients. Being consistent means showing up regularly on your social media or your marketing platform of choice. Whether that's once a day or three times a week on socials, a...
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From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The 'About' page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it's my favourite web page to put together. Why? For me, it's the page that can really make you and your business stand out from...
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Are you a service business owner who is currently working with a copywriter? But you're unsure if you're getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don't know how to give effective feedback....
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As a service-based business owner, your website is vital to your marketing strategy as it's the one piece of business real estate that you own. It's worth taking the time to refresh your website messaging as your business changes or grows and that's where the many benefits of a website copy audit comes into play. Your website is where you...
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