Should I have multiple service pages on my website?
Are you wondering if your business website should have one or multiple service pages? As a website SEO copywriter, here’s what I recommend.
If your business offers multiple services, you should have a dedicated website page for each.
Take my website, for example. I offer copywriting, content writing, website copywriting, real estate copywriting and editing services. Since each service includes unique offerings and appeals to different clients, I have given each service a dedicated website page.
It also allows me to optimise each separate service page for SEO purposes rather than crowding all my unique services onto one page.
Here are some more reasons why having multiple service pages on your website is beneficial.
1. It gives your website an SEO boost
Creating a separate page for each service is a great way to enhance their online visibility and increase their chances of being discovered by potential clients. By optimising each page with unique keywords, you can significantly improve SEO and drive more traffic to your website.
Rather than having one service page as the entryway into your website, you can have multiple doors to your business, each tailored to a different client’s needs.
For example, if your business offers architectural lighting services to various industries, including residential, medical and hospitality, you can create a separate service page that appeals to each of those audiences and includes keywords specific to each industry.
2. It makes your website more user-friendly and easier to navigate
Multiple service pages make it easy for website visitors to find exactly what they’re looking for without having to wade through unrelated information.
For example, if you offer five unique services, a potential client might have to scan through four other services before arriving at the relevant information. However, if the services are divided between multiple pages, they can get the information they need in one click from your home page or directly via a Google search page result.
The easier you can make your website navigation for users, the better. People are time-poor, and if it’s too difficult to find the information they seek, they will likely exit your website and go to a competitor.
3. You can make an in-depth service page for each of your services
Each service page is an opportunity to detail what you offer, what problems you solve, and why you’re the best choice.
It’s like having a dedicated salesperson for each aspect of your business, connecting with clients who need exactly what you offer.
You can add FAQs, testimonials, case studies and resources about that service to improve your page’s SEO and help potential clients make an informed decision.
Each service page can be an information-rich sales/landing page that addresses the pain points and desires of your ideal client and offers your service as the solution to their needs.
In Conclusion…
Having multiple service pages isn’t just a good idea; it’s a smart strategy to help grow your business online.
If you need help copywriting your business’s services pages, contact me. I’m an experienced website copywriter and I’m happy to help.