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If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business grow? Read on to find out. What is SEO Copywriting? SEO copywriting is a form of […]

In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a superior customer experience and drive conversions. By anticipating your clients’ most common enquiries and addressing them directly, […]

Google Business Listing Optimisation For Service Businesses – Boost Online Visibility + Attract More Clients For service business owners, when you optimise your Google Business Profile, you can drastically enhance your online visibility. When potential clients search for services like yours in your local area, a well-optimised google my business listing increases your chances of […]

Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or businesses have an About page but make critical […]

Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content not only engages but also persuades visitors to take action. Effective website content bridges the […]

Are you wondering if your business website should have one or multiple service pages? As a website SEO copywriter, here’s what I recommend. If your business offers multiple services, you should have a dedicated website page for each. Take my website, for example. I offer copywriting, content writing, website copywriting, real estate copywriting and editing […]

The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a potential client contacts you. Here […]

The About page is THE most important website page for a Service Business. It’s the second most visited page on a website after the home page, and it’s vital to service-based businesses in creating the know, like and trust factor that turns a potential client from a cold lead to a warm prospect. But as […]

In the world of business communication, precision and clarity are non-negotiable. Whether it’s social posts, marketing collateral, coursework, or website pages, the quality of your content speaks volumes about your brand. The art of self-editing is something anyone can learn to elevate their business content and impress their potential clients and customers. Here are some […]

If you’re a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From what kind of copywriter you need (we all have different […]