by Jane Havercroft | 7 Mar, 2024 | Website Copywriting
The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a...
by Jane Havercroft | 25 Jan, 2024 | Marketing Tips for Your Business, Website Copywriting
The About page is THE most important website page for a Service Business. It’s the second most visited page on a website after the home page, and it’s vital to service-based businesses in creating the know, like and trust factor that turns a potential...
by Jane Havercroft | 30 Apr, 2023 | Marketing Tips for Your Business, Website Copywriting, Writing Tips
As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s...
by Jane Havercroft | 24 Feb, 2023 | Real Estate Copywriting, Website Copywriting
What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone...
by Jane Havercroft | 20 Jan, 2023 | Website Copywriting
If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the...
by Jane Havercroft | 12 Dec, 2022 | Marketing Tips for Your Business, Website Copywriting
Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I...
