Archive

My number one tip for marketing your business is to be consistent. It’s not the sexiest strategy in the world, but it helps me grow my business and attract new clients. Being consistent means showing up regularly on your social media or your marketing platform of choice. Whether that’s once a day or three times […]

Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don’t know […]

As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s where the many benefits of a website copy audit comes into play. […]

Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled ‘We’ throughout my website […]

Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard weasel words in action. Weasel words are words or phrases used […]

Every small business owner will need the services of a graphic designer at some point in their business journey. You might need a new logo, a brochure designed and printed, business cards, etc. But how do you find a designer that’s right for you? In this blog post, I’ll show you how to work with […]

So, you have a sparkling idea for a small business and you’re ready to start setting it up. But you’re stuck on coming up with the right brand name for your business. One of the hardest parts of starting a small business can be choosing a name. You want a suitable name that’s fitting for […]

If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But how do you keep coming up with fresh content […]

When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I was simply a marketing person who […]

If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business […]