by Jane Havercroft | 29 May, 2023 | Copywriting, Marketing Tips for Your Business
Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you...
by Jane Havercroft | 30 Apr, 2023 | Marketing Tips for Your Business, Website Copywriting, Writing Tips
As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s...
by Jane Havercroft | 12 Dec, 2022 | Marketing Tips for Your Business, Website Copywriting
Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I...
by Jane Havercroft | 26 May, 2022 | Editing and Proofreading, Marketing Tips for Your Business, Writing Tips
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard...
by Jane Havercroft | 24 Feb, 2020 | Marketing Tips for Your Business
Every small business owner will need the services of a graphic designer at some point in their business journey. You might need a new logo, a brochure designed and printed, business cards, etc. But how do you find a designer that’s right for you? In this blog post,...
by Jane Havercroft | 29 Nov, 2019 | Marketing Tips for Your Business
So, you have a sparkling idea for a small business and you’re ready to start setting it up. But you’re stuck on coming up with the right brand name for your business. One of the hardest parts of starting a small business can be choosing a name. You want a suitable...
