Archive

There are many different ways to say stunning. Whether you’re describing a house, its surrounds, or its outlook, stunning is a word that often gets overused when copywriting a real estate listing. I use the word stunning ALL THE TIME! But I don’t use it more than once in an ad. Next time you’re struggling […]

Not sure how working with a copywriter can uplevel your service business? Every service provider needs content that attracts, nurtures and converts their ideal client. But in today’s competitive landscape, standing out from the competition as a service business can be challenging, with so much content out there vying for a potential client’s attention. Whether […]

The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a potential client contacts you. Here […]

When copywriting for real estate, you’re not just selling a house with four walls and a roof; you’re selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property description is often an afterthought. That’s where tapping into the power of storytelling when writing […]

If you’re a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From what kind of copywriter you need (we all have different […]

A Real Estate Agent’s bio is one of their most important marketing tools for promoting themselves and their business. An real estate bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate market. But how do you know if it’s time to […]

From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The ‘About’ page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it’s my favourite web page to put together. Why? For me, it’s the page that can really make you and […]

Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don’t know […]

If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the […]

Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled ‘We’ throughout my website […]