by Jane Havercroft | 29 May, 2023 | Copywriting, Marketing Tips for Your Business
Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you...
by Jane Havercroft | 12 Aug, 2019 | Content Writing, Copywriting, Real Estate Copywriting, Website Copywriting
When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there...
by Jane Havercroft | 10 Apr, 2019 | Content Writing, Copywriting, Marketing Tips for Your Business
When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I...
