Are you a service business owner who is currently working with a copywriter? But you're unsure if you're getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don't know how to give effective feedback....
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As a service-based business owner, your website is vital to your marketing strategy as it's the one piece of business real estate that you own. It's worth taking the time to refresh your website messaging as your business changes or grows and that's where the many benefits of a website copy audit comes into play. Your website is where you...
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As a real estate agent in Australia, your property description is essential to attracting potential vendors and buyers. A well-written and compelling property description can mean the difference between someone scheduling a viewing or moving on to the next listing. In this blog post, I give you tips on how to write a compelling property description that wows your vendors,...
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What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone searches for a particular business, product, or service on Google and adds location-specific keywords such as "restaurants near me"...
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If you need a brand new website for your business or to update your existing website, when you sit down to start, you'll realise that it's a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the words that will connect with...
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Should I use 'I' or 'We' in my website copy? As a website copywriter, I get asked this question by my clients all the time - especially by solopreneurs/sole traders. It's a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled 'We' throughout my website copy. Why? As a new...
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Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It's always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate copywriter, I sometimes see real estate copywriting mistakes in this material--from grammatical...
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Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia. But starting and maintaining a real estate agency blog does require having a long-term...
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If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it's an area of your job that you loathe but still must do. If that’s the case, you can always outsource the writing of...
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Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you've ever heard a politician (ScoMo and Albo I'm looking at you) try to answer a journalist's question with a lot of jargon, then you've heard weasel words in action. Weasel words are words or phrases used to avoid being direct. They...
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