As a real estate agent in Australia, your property description is essential to attracting potential vendors and buyers. A well-written and compelling property description can mean the difference between someone scheduling a viewing or moving on to the next listing. In this blog post, I give you tips on how to write a compelling property description that wows your vendors,...
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What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone searches for a particular business, product, or service on Google and adds location-specific keywords such as "restaurants near me"...
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If you need a brand new website for your business or to update your existing website, when you sit down to start, you'll realise that it's a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the words that will connect with...
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Should I use 'I' or 'We' in my website copy? As a website copywriter, I get asked this question by my clients all the time - especially by solopreneurs/sole traders. It's a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled 'We' throughout my website copy. Why? As a new...
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Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It's always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate copywriter, I sometimes see real estate copywriting mistakes in this material--from grammatical...
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Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia. But starting and maintaining a real estate agency blog does require having a long-term...
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If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it's an area of your job that you loathe but still must do. If that’s the case, you can always outsource the writing of...
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Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you've ever heard a politician (ScoMo and Albo I'm looking at you) try to answer a journalist's question with a lot of jargon, then you've heard weasel words in action. Weasel words are words or phrases used to avoid being direct. They...
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Every small business owner will need the services of a graphic designer at some point in their business journey. You might need a new logo, a brochure designed and printed, business cards, etc. But how do you find a designer that’s right for you? In this blog post, I'll show you how to work with a graphic designer with ease....
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It has never been easier to self-publish your book. That’s why more than 1.68 million print and ebooks were self-published on Amazon in 2018. But there’s a lot more to self-publishing than loading your book onto Amazon and hoping the money will start flowing in. You need to have a strategy and you need to invest in your book and...
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