Archive

In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a superior customer experience and drive conversions. By anticipating your clients’ most common enquiries and addressing them directly, […]

There are many different ways to say stunning. Whether you’re describing a house, its surrounds, or its outlook, stunning is a word that often gets overused when copywriting a real estate listing. I use the word stunning ALL THE TIME! But I don’t use it more than once in an ad. Next time you’re struggling […]

Not sure how working with a copywriter can uplevel your service business? Every service provider needs content that attracts, nurtures and converts their ideal client. But in today’s competitive landscape, standing out from the competition as a service business can be challenging, with so much content out there vying for a potential client’s attention. Whether […]

The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a potential client contacts you. Here […]

Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don’t know […]

If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the […]

Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled ‘We’ throughout my website […]

Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It’s always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate copywriter, I sometimes see real estate copywriting […]

If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it’s an area of your job that you loathe but still must do. If that’s the case, you can […]

Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard weasel words in action. Weasel words are words or phrases used […]