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If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business grow? Read on to find out. What is SEO Copywriting? SEO copywriting is a form of […]

Some people might think that blogging for your business is dead, but it’s still a crucial strategy for service business owners looking to establish and maintain a strong online presence. Despite the emergence of various digital marketing trends and the growth of video, creating regular long-form content is still a great idea as part of […]

Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content not only engages but also persuades visitors to take action. Effective website content bridges the […]

Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia. But starting and maintaining a real estate agency blog […]

Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard weasel words in action. Weasel words are words or phrases used […]

When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So […]

If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But how do you keep coming up with fresh content […]

If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business […]