Is it Time to Update Your Real Estate Agent Bio? Here’s how to tell.

A Real Estate Agent’s bio is one of their most important marketing tools for promoting themselves and their business. An real estate bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate market.

But how do you know if it’s time to update your Real Estate Agent bio? Here’s how to tell.

• You’ve had the same real estate bio for years, and it no longer reflects where you are in your career now. That’s a telltale sign that it’s time to update your bio.
• You’re keen to revitalise your personal brand and need to rewrite your Agent bio to start your rebrand.
• Your current real estate agent bio lacks ‘wow factor’. You may have written it yourself or had a team member put it together when you started in the industry. But now you’re at a time in your career where you need a professionally written profile to help elevate you in a competitive marketplace.
• You’re relatively new to the real estate industry and require an Agent profile highlighting your previous work experience and the transferable skills you can bring to the real estate industry.

Whatever your reason, updating and refreshing your Real Estate bio is something you should do yearly – or whenever your circumstances change (such as changing positions or changing agencies). Just like you spend time and effort marketing the houses you sell, you also need to market yourself and invest in your personal brand.

As a real estate copywriter and marketing specialist, I work with Real Estate Agents to breathe new life into their Agent Bio by crafting a profile that showcases their experience, expertise, and uniqueness.

Is it Time to Update Your Real Estate Bio? Not sure?

Ask yourself these 10 questions: 

1. Does my current Agent bio correctly reflect my real estate experience and expertise, plus appeal to my ideal client?
2. Does my Agent bio show where I’ve been in my career, my current position, and where I’d like to go?
3. Does my Agent bio refer to my transferable skills and experience from a previous career outside of the real estate industry to show how my unique expertise is beneficial in my current role?
4. Does my Agent bio address vendors/investors/buyers’ common pain points and reassure them about how I can help them?
5. Does my Agent bio include all my recent awards, sales targets I exceeded, related courses, and qualifications?
6. Does my Agent bio showcase my point of difference from my competitors and my personal brand’s USP (unique selling proposition)?
7. Does my Agent bio display non-real estate things I do to help out in my local community, such as volunteering, coaching, or charity work?
8. Does my Agent bio include a personal touch (such as talking about my family, hobbies or what I like to do in my spare time )to help potential clients relate to me as a person, not just an agent?
9. Is my Agent bio professionally written in an engaging way that appeals to my ideal client and includes perfect spelling, grammar, and punctuation?
10. Lastly, am I proud to share my Agent bio far and wide, or is it something I know needs to be rewritten?

Writing your own Agent Bio/profile can be difficult. That’s why working with an experienced real estate copywriter who brings a strategic marketing perspective to your bio can help. I offer Real Estate Bio Copywriting packages that breathe new life into your tired profile. Get in touch today for more details.