Is Blogging for Your Business Still A Thing?

Some people might think that blogging for your business is dead, but it’s still a crucial strategy for service business owners looking to establish and maintain a strong online presence.

Despite the emergence of various digital marketing trends and the growth of video, creating regular long-form content is still a great idea as part of your content marketing strategy for the following reasons:

1. Blogging for your business enhances your website’s visibility on search engines like Google

By consistently producing high-quality, keyword-rich content, you improve your chances of ranking higher in search engine results pages (SERPs). This increased visibility attracts more organic traffic to your website, leading to higher conversion rates and more clients for your service business.

2. Blogs serve as a platform to showcase your expertise and establish your authority in your industry

When you share valuable insights, tips, and industry news, you build trust with your audience. Potential clients are likelier to choose a service provider who demonstrates a deep understanding of their field and offers solutions to common problems.

3. Blogging supports your overall content marketing strategy

Blogging for your business provides a steady stream of content that can be repurposed across various channels, including social media, email newsletters, ebooks, courses and guides. This multi-channel approach maximises your reach and reinforces your brand message consistently across different platforms.

image of laptop on pink floral background. Text reads blogging builds community

4. Blogging helps foster engagement and community building

Encouraging readers to comment and share their thoughts creates a two-way communication channel that can lead to meaningful interactions and customer loyalty. Engaging and nurturing your audience with your content also helps build your know, like and trust factor, leading to more sales.

5. Blogging for your business helps lead generation

Blogging can be an effective tool for generating leads. By offering valuable content and including calls-to-action (CTAs) within your posts, you can encourage readers to provide their email addresses in exchange for more in-depth resources like eBooks, guides or cheat sheets. This helps build a database of potential clients who have already shown interest in your services.

6. SEO benefits of regularly blogging

Regularly posting blogs to your website helps provide fresh content for search engines to index, which can improve your website’s SEO. By targeting long-tail keywords and addressing niche topics, you can attract highly targeted traffic that is more likely to convert into clients.

How often should I blog for my business? Do what feels achievable for you — whether that’s once a week or once a month. Just try to be consistent in how often you show up. If you need help, I can write your blog content for you.

How I’m using blogging in my business

I’ve always blogged for my biz as a means to educate and nurture potential clients and drive traffic to my website. But with Instagram’s reach becoming increasingly dire, I am returning to blogging in a BIG way.

I often repurpose Instagram posts into lengthy blog posts or turn blog posts into multiple pieces of social content. Rather than posting something once and it gets lost, I put it on my website (a piece of real estate I own), where the content can live on forever.

Unlike social media posts, which have a short lifespan, blog posts remain accessible and can continue attracting traffic long after publication. This evergreen content can provide ongoing value and lead generation for years. So, adding blogs to my content marketing strategy is a no brainer.