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If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business grow? Read on to find out. What is SEO Copywriting? SEO copywriting is a form of […]

Google Business Listing Optimisation For Service Businesses – Boost Online Visibility + Attract More Clients For service business owners, when you optimise your Google Business Profile, you can drastically enhance your online visibility. When potential clients search for services like yours in your local area, a well-optimised google my business listing increases your chances of […]

Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or businesses have an About page but make critical […]

Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content not only engages but also persuades visitors to take action. Effective website content bridges the […]

The About page is THE most important website page for a Service Business. It’s the second most visited page on a website after the home page, and it’s vital to service-based businesses in creating the know, like and trust factor that turns a potential client from a cold lead to a warm prospect. But as […]

As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s where the many benefits of a website copy audit comes into play. […]

What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone searches for a particular business, product, or service on Google and adds location-specific keywords […]

If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the […]

Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled ‘We’ throughout my website […]

When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So […]