Annual report editing season is upon us, and there’s nothing I enjoy more as an editor and proofreader than diving into a big, juicy document. But when you’re facing a 50-page (or sometimes 100+ page) annual report, it can feel daunting knowing where to start. That’s where a structured approach to annual report editing makes all the difference. As a...
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For any business, big or small, when it comes to outsourcing your marketing, you’re often faced with the decision of hiring a freelancer vs a marketing agency. At first glance, a marketing agency might seem like the obvious choice as they’ve got a whole team, funky offices and the kind of branding and client results that scream success. But here’s...
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If you're a service-based business owner wondering how to attract more clients online, you've likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business grow? Read on to find out. What is SEO Copywriting? SEO copywriting is a form of written online content that speaks...
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In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a superior customer experience and drive conversions. By anticipating your clients' most common enquiries and addressing them directly, you can streamline their journey...
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Some people might think that blogging for your business is dead, but it's still a crucial strategy for service business owners looking to establish and maintain a strong online presence. Despite the emergence of various digital marketing trends and the growth of video, creating regular long-form content is still a great idea as part of your content marketing strategy for...
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There are many different ways to say stunning. Whether you’re describing a house, its surrounds, or its outlook, stunning is a word that often gets overused when copywriting a real estate listing. I use the word stunning ALL THE TIME! But I don't use it more than once in an ad. Next time you’re struggling to think of another word...
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Google Business Listing Optimisation For Service Businesses - Boost Online Visibility + Attract More Clients For service business owners, when you optimise your Google Business Profile, you can drastically enhance your online visibility. When potential clients search for services like yours in your local area, a well-optimised google my business listing increases your chances of appearing in the highly sought-after...
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Not sure how working with a copywriter can uplevel your service business? Every service provider needs content that attracts, nurtures and converts their ideal client. But in today's competitive landscape, standing out from the competition as a service business can be challenging, with so much content out there vying for a potential client's attention. Whether you're running a real estate...
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Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers - which is such a missed opportunity. Or businesses have an About page but make critical content mistakes that turn potential...
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Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content not only engages but also persuades visitors to take action. Effective website content bridges the gap between browsing and buying...
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