by Jane Havercroft | 26 Jun, 2023 | Business Writing, Content Writing, Marketing Tips for Your Business, Social Media Tips
My number one tip for marketing your business is to be consistent. It’s not the sexiest strategy in the world, but it helps me grow my business and attract new clients. Being consistent means showing up regularly on your social media or your marketing platform...
by Jane Havercroft | 9 Oct, 2022 | Content Writing, Real Estate Copywriting
Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It’s always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate...
by Jane Havercroft | 31 Jul, 2022 | Content Writing, Real Estate Copywriting
Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia....
by Jane Havercroft | 12 Aug, 2019 | Content Writing, Copywriting, Real Estate Copywriting, Website Copywriting
When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there...
by Jane Havercroft | 18 Jun, 2019 | Content Writing, Marketing Tips for Your Business, Social Media Tips
If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But...
by Jane Havercroft | 10 Apr, 2019 | Content Writing, Copywriting, Marketing Tips for Your Business
When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I...
