Quality Real Estate Copywriting that Elevates Your Brand and Listings
Are you a busy Real Estate Agent looking to outsource your real estate copywriting to an experienced real estate copywriter and content writer? Or a Real Estate Agency that needs assistance with copywriting, website copywriting, content writing, or editing? Whether you’re time-poor or prefer to use the services of a professional property copywriter, I’m here to help.
My real estate copywriting services include writing copy for property listings, marketing materials, real estate agent bios and property professional bios, agency profiles, websites and all sorts of real estate content (social media captions, blogs, holiday home listings, marketing material and more).
As a copywriter for real estate, SEO copywriter for websites, content writer, marketing specialist and editor, I write targeted, appealing and strategic copy that’s error-free and polished to perfection.
Whether you’re a Sales Agent, Principal, Buyer’s Agent, Operations Manager, Marketing Manager, Property Developer or Property Manager, I write compelling sales and marketing copy that frees up your time and leaves you free to work on what truly matters in your business.
I can also help if you’re a private seller looking to advertise your property and you need an engaging property listing written to entice potential buyers to get in touch.
Not sure if hiring a freelance real estate copywriter is for you? Read 7 Benefits of Working with a Real Estate Copywriter.
Breezy Words Offers Real Estate Copywriting Australia-wide
I’m a real estate copywriter based on the beautiful Central Coast in NSW, working onsite with agents, agencies and property professionals in Sydney, the Central Coast, Newcastle and Lake Macquarie. But my remote real estate copywriting services mean I can write your real estate listings, real estate agent bios, staff profiles, blog posts, SEO-friendly web copy, and social content wherever you are in Australia.
From Sydney to Brisbane, Melbourne to Perth, Adelaide to Canberra, Hobart to Darwin – and everywhere in between. I’m here to help your copywriting for real estate property listings and your personal brand shine. So, you can wow your vendors, attract quality buyers, and sell your listed properties quickly and for a great price!
Captivating Copywriting for Real Estate Agents includes:
- Residential property descriptions – for houses, apartments, acreages, holiday rentals (Airbnb etc), luxury listings, off-the-plan properties, and more. (2 real estate copywriting packages available: 1. Onsite visit + copywriting your listing (for Central Coast, Lake Macquarie, Newcastle and the North Shore of Sydney) 2. Copywriting your listing remotely from your brief, photos, and floor plan Australia-wide)
- Real estate agent and staff bios + agency company profiles – copywriting from scratch or rewriting bios for an agency website, LinkedIn, RateMyAgent and realestate.com.au
- Copywriting of sales material – for newsletters, market updates and reports, prospecting letters, flyers, print, outdoor and digital ads, and more
- Website Copywriting Services – I can write SEO-friendly brand new website copy or rewrite your existing copy to bring your website more organic traffic
- Content writing – for real estate blogs and social media (captions for Instagram, Facebook and LinkedIn)
- Ghostwriting thought leadership articles – for you to share on your website, blog, in an industry publication, or on LinkedIn.
Work with a Friendly and Experienced Real Estate Copywriter
Some Satisfied Real Estate Copywriting Clients
At Leporte Property, we exclusively trust Jane for all our real estate copywriting needs, and she consistently delivers exceptional results for our clients. Jane’s personalised approach sets her apart. She takes the time to meet and greet our clients in person or offers a phone interview, ensuring a personal touch in every piece of ad copy she creates.
Her writing beautifully captures the essence of the stunning homes we sell, crafting engaging and compelling narratives that align seamlessly with our brand’s style and voice. Jane’s talent for storytelling directly supports our success in selling properties, and her ability to connect with our audience is unparalleled.
Always reliable and efficient, Jane is a vital part of our team at Leporte Property. Recently, she also played a crucial role in our website copywriting project. Her thoroughness and expertise were instrumental in creating a website that truly reflects our vision. Collaborating with Jane on this project was a fantastic experience for the entire team.
We’re thrilled to have Jane as part of the Leporte Property family and deeply appreciate the incredible value she brings to our business.
Baraka Leporte, Principal, Leporte Property
💯💯💯 Jane Havercroft is an exceptional real estate copywriter who really understands and has in-depth knowledge and comprehensive experience in copywriting and marketing, which is crucial for her client’s business.
My recent project with Jane has been way beyond my expectations and satisfaction. She is very professional, patient, and detailed in every aspect. She delivered premium web copy for my new real estate website; also, she understands the ins and outs of SEO algorithms and delivered a detailed search engine optimization package to my website. ⭐⭐⭐⭐⭐
And on top of that, she goes above and beyond and delivers way above my expectation. I would highly recommend Jane. 🏆🏆🏆
Tom Zhang, Director DEVOTE Real Estate Agency
It has been an absolutely pleasure working with Jane who recently did a copy audit on my website, helping me to significantly improve my homepage. Jane is amazing with her words and took the time to understand my business through excellent listening and then reflecting that perfectly into positive changes on my website. I am thrilled with the results and have now engaged Jane to do further work to elevate my business.
Jane is professional, timely, so easy to work with and incredibly talented. I would highly recommend calling Jane, if you need any marketing and copywriting support for your business.
Kristy Bruggy
Principal, Noosa Buyers Agent
Wow thank you so much! That is certainly the most comprehensive ad text I’ve seen on any properties in 15 years. I really appreciate your efforts. Sounds amazing. 10 times better than what I could have put together!
Michael Melville
Ray White Long Jetty #1 Central Coast’s Most Recommended Agent 2021/2022 realestate.com.au
Examples of Real Estate Listing Copywriting
37 Bounty Hill Road, Macmasters Beach, NSW – Listing for Belle Property Central Coast
Peaceful and Private Lifestyle Property, 4 Mins from Macmasters Beach
Peaceful, private and picturesque, this contemporary lifestyle acreage offers a beautiful bushland setting with beaches, shops and cafes just minutes away. Nestled amid 1.58 hectares of rolling green lawn, old-growth gums and waterways thriving with wildlife, this stylish and contemporary home offers 3 sizeable bedrooms, 2 luxe bathrooms, a study or fourth bedroom, and a host of delightful discoveries. Sold in 2 weeks.
7 Greenacres Close, Glenning Valley, NSW 2261 – Listing for Ray White Long Jetty
Stunning Modern Home + Guest House on 3 Lush Acres
Nestled on 3.1 acres of picturesque grounds encircled by beautiful bushland, this stunning home combines style and sophistication with serene surroundings. Showcasing superb kerb appeal, this high-set family home commands lush and leafy elevated views in a peaceful and private street.
Newly renovated throughout, the main home boasts 4 spacious bedrooms, 2 large living areas warmed by cosy fireplaces, a modern kitchen that’s a home chef’s delight and fitted with quality appliances, plus 2 stylish bathrooms. A covered outdoor entertaining patio provides the ideal setting for enjoying an evening drink or simply relaxing with loved ones. While a saltwater heated pool allows you to swim all year round while admiring the spectacular view. This stunning acreage sold after only 5 days on the market for $2,350,000. There were 46 buyer inspections in 5 days and 7 competing offers.
6 Hill Street, Merewether NSW, 2291 – Listing for Robinson Property, Newcastle
The Epitome of Contemporary Coastal Design in a Coveted Location
Commanding a prime position on one of Merewether’s most prestigious streets, this masterpiece home is the epitome of contemporary coastal design and a rare opportunity not to be missed. Spanning three levels of luxurious living, it displays sophistication, style and splendour at every turn. Delivering an unrivalled aspect over the ocean, coastline, city and harbour, you’ll never tire of soaking up the panoramic views. This premium home sold within 2 weeks on the market.
28 Papala Ave, Bateau Bay, NSW 2261 – Listing for Ray White Long Jetty
Perfectly positioned on one of East Bateau Bay’s private and quiet streets, this lovely family home overlooks a beautiful bushland reserve and is mere minutes away from pristine beaches. It was sold on the market for a new street record in 3 weeks with 33 buyer inspections and 3 competing offers.
67 Freshwater Circuit, Forest Lake, QLD 4078 – Listing for STRUD Property, QLD
Family Living at its Best in Spacious Lakeside Home
Ideally situated in a highly sought-after neighbourhood, this spacious and welcoming two-storey home offers plenty of room for a large family. Catering to all your family’s needs, it boasts expansive open plan living zones, perfect for gathering together to enjoy a meal or a movie night. There are endless living options with 6 bedrooms, a separate study, 3 bathrooms, and a big backyard with a covered outdoor entertaining area and a sparkling in-ground pool. Plus, this picturesque property includes peaceful pockets around the home and garden where you can have a moment to yourself to relax and rejuvenate. This immaculate home sold in 5 days and received 5 written offers and 5,512 online views.
22 Martha Jane Avenue, Killcare, NSW – Listing for Belle Property Central Coast
Embrace Serene Surrounds and Luxe Living in this Stunning Architecturally Renovated Home
Tucked away in a peaceful cul-de-sac, surrounded by birdsong and tranquil treetops, this stunning architecturally designed home has been fully renovated to create a serene sanctuary that soothes all the senses. Meticulously rebuilt to embrace its natural environment, lush and leafy views are on display from every room-bringing the outdoors in. Situated on the cusp of Killcare Beach and Hardy’s Bay, this hidden haven sits on a grand 1475 sqm block encompassing low-maintenance native gardens and vast park-like grounds with blissful bay views.
11 Fern Road Ourimbah, NSW 2258 – Listing for Ray White Long Jetty
Stylish and Stunning Home + Resort-Style Pool on 2 Acres
Welcome to the ultimate family entertainer! Perfectly positioned on 2 stunning acres, this immaculate home offers peace, privacy, and plenty of space on a quiet street. Beautifully crafted, it combines light-filled interiors with quality features to create a comfortable and luxurious living experience. This gorgeous acreage was only on the market for 6 weeks and sold for a record $2.1 million. It attracted 47 buyer inspections.
121 Janet Street, Merewether, NSW 2291 – Listing for Robinson Property, Newcastle
Immaculate Interiors & Breathtaking Views Await
Nestled in a peaceful, leafy street, this beautiful two-storey home embodies elegance, comfort and easy contemporary living. Step inside the grand entry foyer to find a home brimming with sweeping views over the tree-filled neighbourhood to the city and the sea. This north-facing stunner includes immaculate interiors connected by polished floors, soaring ceilings, large windows and plantation shutters. Sold within 3 weeks on the market.
Breezy Words Proudly Partners With
Want to learn more about partnering with an expert copywriter for real estate?
For more information about my copywriting for real estate services and pricing, please send an email to jane@breezywords.com.au. Tell me your name, agency name and location and what service you require. I’ll then send you my Real Estate Copywriting Services Pricing Guide. No obligation, no hounding you, just keep my details for when you need my help.
If you’re after a service that doesn’t fit into my current real estate copy packages, I’ll send you an email asking for more information, or we can jump on a call together. Then I can tailor a package to suit your specific needs.
Or you can fill in an enquiry form by hitting the button below.
Useful Copywriting for Real Estate Agents Resources
Interested in learning more about real estate copywriting? Check out my blog articles below for tips from an experienced real estate copywriter.
How to Write a Property Description that Wows Vendors and Buyers
9 Real Estate Copywriting Mistakes to Avoid
Is it Time to Update Your Real Estate Agent Bio? Here’s How to Tell
5 Great Reasons to Start a Real Estate Agency Blog
Copywriting Real Estate Listings: Tap into the Power of Storytelling
7 Benefits of Working with a Real Estate Copywriter
30 Words for Stunning: Real Estate Copywriting Tip