What is Marketing Copywriting?
Marketing copywriting is the secret occupation that most people don’t know about. Simply put, it’s the art of writing words that sell a product or service. Copywriting is all around you: in TV commercials, on product packaging, the emails you get in your inbox, the ads you see in your Instagram feed, the junk mail you get in your letterbox, even the words you are reading right now on this website. If you have something to promote to a target audience then you may be in need of a copywriter.
Read 7 ways a copywriter can help your business grow for more information on what a copywriter does.
Marketing Copywriting Services
Do you need marketing and advertising material written to promote your business, brand, products or services? But you don’t have the time to write it? Or maybe you just don’t know how to sell your business using words? I can help!
As an experienced marketing copywriter, I identify your target audience, find your unique selling proposition, research and gain an understanding of your brand and tone of voice and how it differs from your competitors and use this information to sell the benefits of your business through powerful words that will attract, engage and drive your clients to action.
If needed, I can work with your graphic designer and oversee the whole writing and design process for you, giving you time to focus on running your business. I can also offer you assistance with your marketing strategy and give you suggestions for further copywriting and marketing activity.
My Marketing Copywriting Services include writing:
- Print collateral such as brochures, flyers, sales proposals, sales letters and catalogues
- Website SEO-optimised content such as website pages like home and about, landing pages, sales pages and blogs etc
- Email campaigns including weekly newsletters, welcome sequences and promotional emails
- Print, outdoor (bus, shopping centers, billboards etc) and digital ad copy
- Point-of-sale copywriting (posters, pull-up banners, postcards, recipe cards, counterpacks, and more)