5 Great Reasons To Start A Real Estate Agency Blog in 2022

Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia.

But starting and maintaining a real estate agency blog does require having a long-term approach. It’s not something that will produce results for your business overnight. However, it’s a great way to inform and nurture your target audience, converting them from prospects into paying clients.

Here are 5 Great Reasons To Start A Real Estate Agency Blog in 2022

Reason #1 To Help Your Real Estate Website Be Found By Google

Writing regular blog content for your real estate agency website helps make your business more discoverable via search engines like Google and increases organic web traffic to your website.

How? New pages on your website (like a blog post) give your business another opportunity to show up in search engines, which helps drive traffic to your website in organic search.

You can target keyword phrases related to your industry that people will be searching for and show up on Google searches in a way that provides value to your audience.

Reason #2 Blog Regularly As Part Of Your Content Marketing Strategy

Writing blog posts is part of a long-term content marketing strategy. It helps you nurture prospective and existing clients without doing the hard sell.

Blogging also helps with lead generation. Blog posts with topics that your target audience finds valuable and engaging will keep them coming back for more. Your content can help turn them from an engaged potential client into someone who chooses your services over the competition.

Reason #3 Blog To Stand Out From Your Competition

The real estate industry is so competitive and having a blog can make you stand out in the crowd.

In the Central Coast suburb where I live, there are five real estate agencies within a few blocks of each other – and nearly suburbs are overflowing with property managers and licensed real estate agents.

People are savvy when it comes to choosing an agent to sell their home or manage their investment property. They research potential agents, check-out their websites, and social media. So, one way to stand out as a real estate agency is to have a point-of-difference like a real estate blog. If you regularly give helpful information and good advice via your blog, and your competitors don’t, it will help differentiate you from your competitors.

Reason #4 Blog So Your Agency Can Build Trust, Authority + Brand Awareness

Engaging and informative blog content can help your real estate agency build trust, authority and brand awareness in your industry and local community. If different agents take turns writing blog posts based about their areas of expertise, it can turn them into real estate industry thought leaders.

Sharing your experience and advice regularly with prospective clients in blog form is an ideal way of letting them get to know you without doing the hard sell.

You can share staff stories, agency milestones, and company news to help your local community connect with you as a business run by individuals with their own unique agent brand.

Reason #5 You Can Easily Repurpose and Reuse Blog Content

Blog posts provide your real estate agency with long-form content that can be reused and shared again and again. You can share content via your Facebook, Instagram, LinkedIn, or your agency eNewsletters.

You can also turn a few related blog posts into a handy digital download, or a printed case study that you give prospective vendors when trying to win their business. Or you can take snippets of a blog post and use them in Instagram captions.

My Blog Writing Services for Real Estate Agents and Agencies Australia-Wide

If you’re interested in writing blog posts for your real estate website but don’t know where to start, I can help. I’m a real estate copywriter and content writer who loves creating content for property agents. I offer various real estate copywriting services, including blog writing.

I’m happy to help you by ghostwriting regular blog content that you can proudly put your name on. I can also help generate ideas for posts and write SEO-friendly copy that can help your agency attract more leads and clients.

Contact me to find out more. Once I know your requirements, I can then create a proposal specific to your needs and send you an accurate project quote.